TryOn is an augmented reality based virtual dressing room for retail and e-commerce platform giving your customers an immerse visual connection with your products, thereby enriching their shopping experience.
In this fast paced world consumer mentality has changed. Today’s customers no longer view shopping as a full day event but are rather looking for quick service along with quality and variety. The level of competition has increased drastically over the past few years with the advent of globalization and increased online presence of more and more merchants and retailers. Now what does this mean for the textile, fashion and retail industry? It means that to keep up with their competitors and to possibly surpass them, the designers and retailers both require innovations and new age textile ecommerce solutions. The good news is that with the increase in demand for such technological ideas, there has been the growth of providers as well.
The future lies in CAD/CAM solutions that target augmented reality and 3D technologies. These technologies improve the shoppers’ in-store experience. They increase customer satisfaction, thereby promoting brand loyalty and higher sales conversion. Technologies like mix and match allow the retailer to display a greater variety of apparel and also reduce the number of clothes that are spoil due to trials. More importantly it allows the customer to create an entire virtual wardrobe by combining different styles, all without even trying on the clothes.
Technologies like ERP Integration allow the textile manufacturers to save working time and effort. The textile industry is constantly faced with the challenge of being in synch with the evolving markets and consumer behavior. Organizing inventory and manufacturing just in time to prevent product idling and allow immediate supply need skillful handling of the supply chain. This is why ERP integration is a novel opportunity to utilize existing infrastructure of the organization to promote further business strategics.
With the need to come up with completely new stock of designs every few months, there is an increased demand for 3D simulation software that allow the designer to virtually design not only the outline of the apparel but also design garments. This also includes software that allows fashion designers to create and store their designs in a database. Textile Companies are now spending Rs 5 lakh- Rs 10 lakh at a time for CAD software that will enable their designers to research with varying texture, elaborate patterns and produce the same patterns in different colors.
Product Lifecycle Management
The popularity of PLM software is on the rise since it organizes data and analyses fashion trends to keep up with them. The ephemeral nature of the designs and fashion inclinations deems it necessary that there is flow of information between all levels of the company. By using PLM software, the adaptability to immediate changes is increased. It also reduces the wastage of resources and man hours. The inventory management needs are met sufficiently well when PLM software is utilized at all levels of the organization.
The above technologies have revolutionized the fashion textile and retail industry by increasing the profitability of ventures. CAD/CAM technologies are the most widely used textile e commerce solutions that give greater business returns with only a small investment. The future lies in the digital and virtual aspects of the designing world so as to keep up with changing trends. More and more retailers are opting to create an online presence so as to cater to the tech savvy generation and to keep up with the increasing number of online shopping sites.
In recent years, the fashion and textile industry has churned out many new ideas and discarded most of them. However what is here to stay is e commerce and the use of software solutions to enhance user experience. Due to intense competition and the merging of online and offline store presence, the need for applicable and practical eCommerce solutions has increased drastically. This is where companies like Textronics play a vital role.
Textronics is an innovator in the field of textile software services. With more than twenty years of practical experience and market interaction, they have created an array of choices in CAD/CAM based software technologies. In the volatile fashion landscape, new competitors and new ideologies are given place every day. Hence it is essential that the existing market players have a competitive advantage. Textronics helps its clients attain receptivity to subtleties of trade. So they are ready to respond to any new challenges they may face and thus their clients are able to satisfy their customers and provide the best possible experience. They are the one stop solution for all requirements of diverse yet interconnected textile industry players like garment manufactures, textile mills, retail brands, fabric designers and high end tailoring studios.
With technology now being considered as important as capital itself, it has become a challenge to constantly change the company portfolio to match ever increasing customer wants. Brand loyalty has significantly reduced in the past decade and hence innovation is indispensable. Any entity in the fashion design industry has to come up with new ways to” create, communicate and deliver value to customers in order to maintain good customer relations”. Textronics provides its clientele a set of options to choose from that they can apply to overcome such scenarios. They are one of India’s key contributors to the field of textile software services.
In addition to e commerce solutions they also provide textile design software’s that allow their client base to experiment with new designs and even aspects of textiles such as texture. One of their other domains is web technology where they have come up with completely revolutionary solutions to support businesses in textile and retail industry .
Their web solutions include:
- Dressing Room
- Tailor I
- Web Showroom
- Design Archive
- Dobby Lite
Each of these software target a different aspect of customer satisfaction. They enable the retailers to give their customers a novel shopping experience. This translates to greater sales conversion, better customer retention and brand loyalty. All of which are the direct and most effective methods to expand your business and increase your output, thereby greater revenue earned.
Textronics is not limited to national boundaries. It has clients in countries across the globe such as India, Europe, Turkey, Latin American, China, Indonesia and Thailand. They have collaborated time and again with the exclusive clients such as Zodiac, SKNL, C & A, Getzner, Anteks, Century, Morarjee, Alok Industries, Madura, among others.
Now, Textronics is increasing its social media presence so as to be accessible to all those in the textile and retail industry who wish to incorporate software as well as e commerce solutions into their business strategy. They are also keen to answer any doubts and queries, users may have regarding this new age technology that has bettered the businesses of many. They are launching a blog so as to make their followers aware of the revolution and constant fluctuations in the fashion industry and the new textile eCommerce solutions that are available.
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